How to Increase Sales on Meesho:

I was on a call last week with a seller from Surat. He sells women’s kurtis—good quality, decent designs. He was frustrated. “Sir, I uploaded 50 designs two months ago. I see other sellers with the exact same fabric getting 100 orders a day, and I am getting maybe two or three a week. What is wrong?”

It’s a story I hear almost every day. You list your products, you keep the price low, you wait, and… nothing happens. Or worse, you get orders, but half of them come back as returns (RTO), eating up whatever profit you made.

The truth is, the platform has changed. What worked in 2021 doesn’t work today. It’s no longer just about dumping products at the cheapest price. If you are struggling with low visibility or wondering how to increase sales on Meesho, you need to stop guessing and start looking at your account like a business, not a lottery ticket.

I’ve managed dozens of accounts over the last few years, from small home-based sellers to big manufacturers. I’m going to share exactly what we do to fix these stagnant accounts. No fluff, just the steps that actually move the needle.

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1. Understand How Meesho Actually Works

Most sellers treat Meesho like Amazon or Flipkart, but it is fundamentally different. While those giants are search-driven, Meesho started as a discovery and reseller-driven platform. Even though they have moved towards a direct-to-consumer model now, the algorithm still favors certain behaviors.

In my experience, the Meesho algorithm cares about three things more than anything else:

1. Price Competitiveness: This is huge. The audience here is extremely price-sensitive. If your price is ₹20 higher than a similar product, the algorithm pushes you down.
2. Freshness: Meesho loves new catalogs. If you upload 100 products once and never touch your account again, your visibility will die. Regular uploads signal to the system that you are an active seller.
3. Seller Score: This is the hidden killer. You might have the best product, but if your dispatch time is late or your cancellation rate is high, Meesho will hide your catalog. They won’t ban you immediately; they will just make you invisible.

You cannot force sales here. You have to align with what the machine wants.

2. Optimize Product Listings for Meesho Search

Many sellers think, “It’s just Meesho, let me just upload the photo and write ‘Blue Saree’.” That is a mistake. While the customer might look at the photo first, the search engine reads text. Meesho product listing optimization is about helping the system categorize you correctly.

Titles That Convert

Stop writing titles like “Fancy Saree New Collection 2024”. That tells the algorithm nothing. Instead, use a formula: Material + Design + Product Type + Occasion. Example: “Cotton Silk Banarasi Print Saree for Wedding Party Wear – Blue”. This covers multiple search terms a user might type.

Category Selection

This happens more often than you think. A seller lists a “Kurti” but puts it in the “Suit Set” category by mistake. The customer looking for a suit set sees a kurti and scrolls past. The algorithm sees people ignoring your product and assumes it’s bad quality, so it stops showing it. Always double-check your category mapping.

Images for Mobile

99% of Meesho customers are on mobile phones, often using cheaper data plans. Your main image needs to be clear, bright, and simple. Avoid cluttered backgrounds. If you are selling a jewelry set, the first image should be a close-up of the necklace, not a model standing far away where you can’t see the details.

Bullet Points

Sellers usually ignore the description because “nobody reads it.” But the algorithm reads it! Use the description to add keywords naturally. Mention fabric details, wash care, and sizing specifics here.

3. Price Your Products Smartly (Not Just Cheap)

There is a dangerous misconception that you have to be the cheapest seller to survive. While price is important, a race to the bottom will bankrupt you.

I’ve seen sellers pricing products at ₹150 when their landing cost is ₹135. After packaging and returns, they are losing money on every order. That is not meesho business growth; that is charity.

Don’t drop prices blindly. Instead, look at the “Next Day Dispatch” (NDD) program. If you can commit to dispatching the next day, Meesho gives you a visibility boost. This often works better than dropping your price by ₹10.

Test your pricing. If you are selling a bedsheet at ₹499 and getting no sales, try ₹479 for a week. If sales don’t improve, price isn’t the issue—it’s likely your visibility or images. If sales jump significantly, you know the market sweet spot.

Also, always calculate your margin after factoring in a 20% return rate. If your pricing doesn’t support returns, you are not ready to sell on Meesho.

4. Focus on Seller Score and Performance Metrics

If you ask me for one secret on meesho account management, it is this: Protect your Seller Score like your life depends on it.

Your dashboard gives you a rating out of 5. Anything below 3.8 is a danger zone. Here is what impacts it:

1. Dispatch Timelines: If you mark an order as “Ready to Dispatch” but don’t hand it over to the courier for two days, your metrics tank. Meesho tracks the scan time, not just when you printed the label.
2. Order Cancellations: Never cancel an order because you ran out of stock. It is better to mark inventory as zero before the order comes. A seller cancellation is a huge red flag to the algorithm.
3. Return Quality: If customers keep returning your product selecting “Quality not as described,” your account health drops.

I have seen accounts with great products get zero views simply because their dispatch breach rate was over 5%. Fix your operations first, sales will follow.

5. Use Meesho Ads the Right Way

Are ads necessary? For new sellers, almost always yes. But you have to be careful. Meesho ads strategy is different from Facebook or Google ads.

1. When Ads Work: Ads work best to jumpstart a new catalog. When you upload a new design, it has zero history. Running an ad for ₹300-500 helps it get the first few views and ratings. Once it has 5-10 good ratings, you can often stop the ads and organic sales will take over.
2. When Ads Waste Money: Do not run ads on old products that have bad ratings. If a product has a 3.2-star rating, no amount of advertising will make people buy it. You are just paying Meesho to show people a bad product.
3. A Beginner Strategy: Start small. Select 5 of your best catalogs. Set a daily budget of ₹200-300. Run it for 7 days. Check the ROI (Return on Investment). If you spend ₹100 and get sales worth ₹800, scale it up. If you spend ₹100 and get ₹0 sales, stop the ad and check your pricing and photos.

6. Reduce Returns and RTO to Increase Net Sales

This is the biggest pain point for Indian sellers. You ship 100 orders, and 25 come back as RTO (courier couldn’t deliver) and 15 come back as customer returns. You only actually sold 60 items. Increasing gross sales doesn’t matter if your net sales are low.

1. To fix this: Sizing is the #1 culprit. If you sell clothes, standard Indian sizes vary wildly. An ‘M’ in Jaipur might be an ‘S’ in Delhi. Include a clear size chart in your images, not just the description. Even better, add a photo of a person measuring the garment with a tape.
2. Fabric Reality: Don’t use photos that make a polyester saree look like pure silk. The customer will be disappointed and return it instantly. Be honest in your description. If it’s synthetic, say it. The customer who wants synthetic will buy it; the one who wants silk won’t return it later.
3. Packaging: RTO often happens because the packet looked damaged. Use good quality taping. It sounds small, but a neat package is less likely to be rejected by a customer at the door.

7. Choose the Right Products to Sell on Meesho

Sometimes the problem isn’t your strategy; it’s the product itself. Meesho seller tips often miss this basic point Product-Market Fit.

Meesho’s audience is looking for value. High-end, branded luxury items rarely do well here.

Categories that consistently perform well include:

• Ethnic Wear: Sarees, Kurtis (below ₹500 range)
• Home Decor: Bedsheets, curtains, kitchen tools Fashion
• Accessories: Artificial jewelry, bags
• Kids Wear: Daily wear sets

Also, watch out for seasonal demand. Selling woolens in February is a bad idea. You need to start listing summer cottons in February to catch the wave in March. If you are selling rakhi gifts, list them 45 days before Raksha Bandhan, not 10 days before.

8. Common Mistakes That Stop Sales on Meesho

I see new sellers making the same mistakes over and over.

• The Copy-Paste Error: You see a top seller’s image and description, so you copy it exactly. Meesho’s system often detects duplicates and suppresses the copycat. Plus, if the original seller has 500 reviews and you have zero, the customer will buy from them, not you.
• Ignoring the “Price Recommendation” Tool: Meesho’s panel suggests prices. You don’t have to follow them blindly (sometimes they suggest prices that are too low), but they give you a hint of what the market is paying. If the tool says ₹250 and you are at ₹450, you are way off.
• Giving Up Too Soon: It takes about 30-45 days for a new account to stabilize. I see sellers quit after two weeks because “no orders came.” The algorithm takes time to index your products.

9. Should You Manage Meesho Yourself or Take Professional Help?

This is a question I get asked often. “Sir, should I hire an agency?”

Manage it yourself if:

• You are just starting and have a limited budget.
• You have the time (2-3 hours daily) to check panels, process orders, and reply to tickets.
• You have less than 50 SKUs.

Consider professional help if:

• You are a manufacturer who understands production but hates computers.
• You have 200+ products and managing listings is becoming a mess.
• Your sales have suddenly dropped and you can’t figure out why.

Agencies can help with meesho ads strategy and keywords, but remember: no agency can sell a bad product. You must own the product quality; we can only handle the visibility.

FAQs

1. How long does it take to get sales on Meesho?
   Ans. For a completely new account, expect the first few orders within 7 to 14 days if you upload regularly. Consistent sales (10+ orders/day) usually take 2–3 months of optimization and building a seller score.
2. Can new sellers succeed on Meesho in 2026?
   Ans. Yes, but not by copying others. You need to find a niche or a better price point. The “easy money” days are gone; now it’s about running a proper business.
3. Are Meesho ads mandatory?
   Ans. They are not mandatory, but they are highly recommended for new sellers to gain initial traction. Once you have a customer base and ratings, organic visibility takes over.
4. Why are my products not visible?
   Ans. Check your Seller Score. If it’s below 3.8, your visibility is throttled. Also, check if you have categorized the products correctly. Mis-categorized items are invisible to search.
5. Is Meesho good for long-term business?
   Ans. Yes, for the mass market category. It offers huge volume. However, the margins are thinner than Amazon. It is a volume game, not a high-margin game.

Conclusion

Learning how to increase sales on Meesho is not about finding a magic button. It is a combination of boring, consistent work: uploading fresh designs, keeping your dispatch time low, checking your prices, and fixing return issues. Don’t get discouraged by a slow week. Ecommerce is a marathon. The sellers who win are the ones who look at their data, make small adjustments, and keep showing up every day. Start by fixing your catalog images and checking your pricing today.